Sparsa Digital is a fast-growing digital signage company helping brands transform physical spaces into dynamic, intelligent screens. When they partnered with Summit Edge Agency, their biggest challenge wasn’t a lack of great products — it was visibility. Search rankings were inconsistent, organic traffic was under-performing against competitors, and Sparsa Digital was almost invisible in AI-driven answer engines like ChatGPT, Perplexity, and Google’s AI Overviews — the new front door for B2B buyers researching digital signage solutions.
Our goal was simple: make Sparsa Digital the name that shows up first, whether a decision-maker is typing a query into Google or asking an AI assistant to recommend a digital signage partner.
Since taking on the project in January 2026, Summit Edge Agency has run an integrated SEO and Answer Engine Optimization (AEO) strategy — combining technical SEO, content authority-building, structured data, and citation-focused optimization designed specifically for how modern AI search engines surface and recommend brands.
Our approach for Sparsa Digital blended traditional SEO fundamentals with next-generation AEO tactics built for AI-driven discovery:
Rather than chasing rankings alone, every piece of content and every technical fix was built around one question: would an AI engine or a search algorithm trust and recommend Sparsa Digital as the answer?
The results speak for themselves. Since the campaign began, Sparsa Digital has seen a 110% increase in organic traffic, a 85% increase in qualified leads, and a measurable jump in visibility across AI-powered answer engines — positioning Sparsa Digital as a recommended source when buyers ask AI assistants about digital signage providers.
More importantly, this visibility has translated into real business growth. Sparsa Digital’s stronger search and AEO presence has helped them secure partnerships with some of the most recognizable names in hospitality and healthcare, including Radisson, Medanta, and Taj — a clear signal that when the right audience searches for digital signage solutions, Sparsa Digital is now the brand they find, trust, and choose.
This is an ongoing engagement, and Summit Edge Agency continues to refine and expand Sparsa Digital’s SEO and AEO strategy month over month, ensuring they stay ahead as AI-driven search continues to reshape how B2B buyers discover vendors.